Mrs Fields Cookies Case Study Example | Topics and Well Written Essays - 1250 words - 3

Mrs Fields Cookies - cheek Study ExampleIt has thus created a wider database of new opportunities in the real world. It has also become a necessary business tool with its wide range of applications in the ever-expanding and competitive global environment, especially where acquisitions and mergers ar concerned.When Fields acquired La Petite Boulangerie or LPB in 1987 from PepsiCo, the company saw the huge potential of prospering diversification into new sit-in caf that would also serve to complement the delights of Fields cookies. LPB was a French bakehouse cum sandwich retail chain with 119 outlets. Within a month after the acquisition, Fields hump down LPBs administrative staff to 3 from the strength of 53 employees as various administrative functions like accounts, human resource, finance, training, and development were brought at bottom the wider scope of Fields in-house information clay. It was a major tactical strategy that was used to promote centralized monitoring and u niformity in the work functioning crosswise its various outlets.The prime importance of using technologies is not only up the various processes within the system but also the overall performance. It also greatly facilitates the merger of diverse ideologies and processes for improved performance. In the incident of LPB, it was an essential tool to promote better efficiency in the delivery of the common organizational goals and objectives.In a fiercely competitive business environment, the firm gains the position by leveraging its strengths by improving and improvising its business management and organizational goals. A company can outperform rivals only if it can testify a difference that it can preserve. It must deliver greater value to customers or create comparable to(predicate) value at a lower cost, or do both (Porter, 1996). The technology-driven organization culture within the parent company needs to become the intrinsic part of all its subsidiaries and acquisitions.