International Business Environment in terms of Globalisation Essay

Inter topic stemma Environment in terms of Globalisation - Essay ExampleGlobalisation also made travail globally mobile, because the new environment greatly assisted nations to do melody jointly with overseas countries and apply skilled foreign workers (Jaumotte & Tytell, n.d.). It is obvious that cultural aspects and consumer behaviour vary from country to country and hence systems heart numerous cultural barriers while operating in a foreign country. Studies show that cultural aspects muckle take up a great influence on an individuals physical and psychological levels of personality, which plays a notable role in developing an organisations worksite culture. As Siadat et al (2012) argue, cultural right is necessary for an organisation to improve its productivity because a culturally diverse worksite would not promote worksite coordination. In addition, the issue of general acceptability of other cultures may come into play in a culturally diverse worksite. Under such circu mstances, there depart be conflict among workers and it will adversely restore the efficiency of the worksite environment as a whole. Under a culturally diverse worksite, employees may act differently to different events and therefore it would be difficult for the management to frame a common operating(a) policy for such a workplace. Likewise, consumer behaviour is greatly related to culture therefore, an international company cannot efficaciously influence consumer behaviour if it practices same marketing and business strategies in all countries (Univrsity of Minho 2004). In other words, an organisation would not succeed in a foreign country unless the organisation accurately understands the countrys cultural and social norms. In short, cultural multiplicity is turning out to be a addition impediment to multinational organisations as they are forced to spend more on cultural transformation management. Each organisation has a unique culture and this element is of considerable importance in find out the organisations market position. Lowe (2012) points out that the concept of organisational culture is of a great value as it directly impacts an organisations unity, loyalty, competition, direction, and identity. While evaluating the impact of culture on Hesperian countries and china, it seems that both these regions have totally different views on culture. In case of western countries, they have a more socially developed or liberalised culture whereas China still follows traditional cultural views and norms in terms of business structure and operations. Therefore, impact of culture is more evident in China as compared to western countries. To illustrate, the Chinese culture has notable impact on product design, supply chain activities, and marketing campaigns. This paper will discuss various cultural difficulties likely to be encountered when a multinational company from a western economy contemplates a joint venture with a foreign partner in China. Impor tance of national cultures The Western society, especially Europe and the US, is an agglomeration of different cultures mainly because these countries constitute the ultimate destination for job migrants. Hence, a unique culture is not visible in the Western world. Cultures of the majority of the Western counties have been