HPV & Cervical Cancer Essay -- HPV Cancer, Cervical Cancer

HPV & Cervical Cancer - What Every Woman Should Know   Ã‚  Ã‚  Ã‚  Ã‚  I was eighteen years old when I had my first abnormal pap smear. I received a call from my OB/GYN's office and was informed that I had the Human Papilloma Virus show up on my pap smear. This was the first pap smear I had ever had, and I was terrified. The news got worse. I researched this virus and learned that it was actually a sexually transmitted disease that could either cause cervical cancer, or genital warts! I didn’t understand, I had been with my boyfriend for five years and he was my first partner. How could I have contracted a sexually transmitted disease?   Ã‚  Ã‚  Ã‚  Ã‚  I had a biopsy done to test my cervix for cancer. The results were normal, and I was told I would need to have a pap smear done every three months. I followed the doctor’s orders, and within six months had a normal pap smear. At that point, I was nineteen years old. Things resolved and my annual pap smears were normal. That was up until a year ago.   Ã‚  Ã‚  Ã‚  Ã‚  Once again, I had an abnormal pap smear. This time however, I was 30. The same procedure was followed, another biopsy of the cervix. This showed no invasive cancer. Three months later I had yet another abnormal reading. This time the results were worse. I was puzzled, and I didn’t understand why after eleven years my problem came back. After researching the Human Papilloma Virus (HPV) and cervical cancer, I finally found the answers to my questions.   Ã‚  Ã‚  Ã‚  Ã‚  The Boston Women’s Health Book Collective, authors of Our Bodies, Ourselves indicates that cervical cancer is the second most common cancer of all women, and the most common cancer in younger women. Women between the ages of 35-55 are the highest group diagnosed. This type of cancer has been linked to the HPV virus. Other risk factors of cervical cancer include the younger your age of your first sexual experience, and the number of sexual partners one has. (634).   Ã‚  Ã‚  Ã‚  Ã‚  Cervical cancer can be prevented and treated early by finding pre-cancerous cell changes within the cervix. These cell changes can be found during routine pap smear exams. A pap smear is an exam where a medical instrument called a speculum is inserted into the vagina. The provider then collects cells from the cervix by gently swabbing i... ...;  Ã‚  Ã‚  Ã‚  I am angry at myself for not being more careful when I was younger. Although I was not promiscuous, and I did participate in safe sex with my first boyfriend - I learned the hard way that it only takes one time of unprotected sex to contract HPV. Now, eleven years later I am paying the price for my carelessness. It is my hope that women will learn the seriousness of HPV before they become infected and suffer the consequences for a lifetime.   Ã‚  Ã‚  Ã‚  Ã‚   Bibliography American Cancer Society. â€Å"What Causes Cancer of the Cervix?† 22 Aug 05.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.cancer.org Beers, Mark H. MD., Berkow, Robert MD., and Bogin, Robert M. MD. eds. The   Ã‚  Ã‚  Ã‚  Ã‚  Merck Manual of Medical Information. New York: Pocket Books, 1997. Boston Women’s Health Book Collective, The. Our Bodies, Ourselves - A New   Ã‚  Ã‚  Ã‚  Ã‚  Edition for a New Era. New York: Touchstone, 2005. United States. Center for Disease Control. STD Facts - Human Papilloma Virus   Ã‚  Ã‚  Ã‚  Ã‚  HPV). Washington: 2005. 22 Aug 05.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.cdc.gov/std/HPV/STDFact-HPV.htm

Coconut- Tree of Life Essay

The Coconut Tree (Cocos Nucifera L.) is called â€Å"The Tree of Life† because of the endless list of products and by-products derived from its various parts. Food, shelter, fuel – name it, the coconut has it. The coconut industry is considered a major dollar earner that provides livelihood to one-third of the country’s population. Coconut Meat From coco meat can be obtained coco flour, desiccated coconut, coconut milk, coconut chips, candies, bukayo or local sweetened shredded coconut meat, latik copra and animal feeds. Coco chips, which are curved and wrinkled coconut meat, is crisply toasted and salted. It is very popular in Hawaii. Coconut flour can be used as a wheat extender in baking certain products without affecting their appearance or acceptability. The coconut milk is a good protein source. Whole coco milk contains about 22% oil, which accounts for its laxative property. Coconut Oil Copra is dried coconut meat that has a high oil content, as much as 64%. Coconut oil is the most readily digested of all the fats of general use in the world. The oil furnishes about 9,500 calories of energy per kilogram. Its chief competitors are soya bean oil, palm oil and palm kernel oil. Coconut oil retards aging. It counteracts heart, colon, pancreatic and liver tumor inducers. And it is easy to digest. In the detergent industry, coconut oil is very important. Its most outstanding characteristic is its high saponification value in view of the molecular weight of most of the fatty acid glycerides it contains. An advantageous utilization of the coconut oil as a detergent was discovered in a May 1951 study wherein a formulation using coconut oil was found to be an effective sanitizer. Other products from coco oil are soap, lard, coco chemicals, crude oil, pomade, shampoo, margarine, butter and cooking oil. Coconut Leaves Cocnut leaves produce good quality paper pulp, midrib brooms, hats and mats, fruit trays, waste baskets, fans, beautiful midrib decors, lamp shades, placemats, bags and utility roof materials. Coconut Fruit The coconut fruit produces buko, often used for salads, halo-halo( crushed ice with sweetened fruit), sweets and pastries. Buko is of three kinds: mala-kanin, or having the consistency of boiled rice; mala-uhog, mucus-like consistency and ready for eating; and mala-katad, or like leather. The last kind is the one used for making sweets. A mature coconut, or niyog is used in making sweets and special Filipino dishes. The â€Å"sport fruit† of the coconut is the makapuno. Considered a delightful delicacy and largely used for making preserves and ice-cream, it cannot be kept in storage and will not germinate. It has three layers: semi-acid, soft and hard meat. Coconut Water Coconut water is also called liquid endosperm. It is thrown away during copra making and becomes a great waste. Uses of coconut water include: coconut water vinegar; coconut wine; production of the chewy, fiber-rich nata good as a dessert and as alaxative; as a growth factor; and as a substitute for dextrose. Another breakthrough use is in coconut water theraphy to cure renal disorders. â€Å"Bukolysis†, as it is also called, is the medical process of reducing or dissolving urinary stones of the urinary tract systems using buko water from 7 to 9 months old coconuts. Bukolysis is the brainchild of Dr. Eufemio Macalalag Jr., a urologist. For preventive medication, water from one mature coconut consumed daily, could almost guarantee that the formation of stones in the urinary tract will be avoided. To those already afflicted, the coconut water theraphy has been proven to be an inexpensive and effective cure. Coconut water is commonly promoted as an economical thirst quencher, hunger satisfier and medical cure for renal disorders all in one. Using coconut water, a nata de coco-like growth produced after 14 days which, when cooked in syrup, is apopular dessert. When mixed with other ingredients, like the making of fruit salad, it will enhance the flavor of the dish. And whoever said that nata de coco is just for food was wrong. This nata-like growth is dextran and can be made to comply with the specifications for clinical dextran, then we have in the coconut water an important contribution in the atomic defense against radiation sickness. Coconut Husk Coconut husks are made of bristle fiber (10%), mattress fiber (20%) and coir dust and shorts or wastes (70%). The abundance of fiber nakes it good, stable supply for cottage industries that make brushes, doormats, carpets, bags, ropes, yarn fishing nets, and mattresses, etc. Coir fiber can also be used as substitute for jute in making rice, copra, sugar, coffee, bags and sandbags. It is also suitable for making pulp and paper, etc. For the first time, the Philippines can export coir fiber to Japan, Germany and the United States with the proper assistance extended by the government, the industry being new. The well board is manufactured from coir dust and short fibers. No binding materials are needed as lignin is inherent in the coconut husk. Also it is termite-proof because creosote is present in the new material. The board produced is as good as narra, plywood or masonite. Coir yarn, coir rope, bags, rugs, husk decor, husk polishes, mannequin wig, brush, coirflex, and fishnets are other products that can be obtained from coco husk. Out of coir dust can be obtined coco gas, lye insulator, insoflex and plastic materials. Coconut Pith Out of its pith can be produced coco pickles, guinatan and lumpia. Its guinit can produce helmets, caps, wooden shoe straps, handbags, fans, picture and house decor like lamp shades and guinit flowers for the table. Ever heard of the â€Å"Millionaire’s Salad†? It’s fit for any ordinary man though, it is made up of â€Å"palmetto cabbage† which, when translated properly, is simply the local ubod or the â€Å"heart† of the coconut. Actually, ubod is considered one of the finest vegetables in the Philippines. It can be served in many appetizing ways. Cubed in fairly large bits, it makes wonderful addition to Spanish rice, or in their long strips, to Arroz a la Cubana. As a salad, it is mixed with mayonnaise or thousand island dressing and heaped onto lettuce leaves, red pepper, chopped spring onions, paprika, or a combination of some of those may be used to garnish this all-white salad. Crab meat with ubod in lumpia can prove to be very delicious. Infloresence Out of the bud of the coconut tree’s infloresence is a juice called coconut toddy or tuba. The fermented juice is the common alcoholic drink in the coconut region. The fermented tuba would be a good drink even to those who enjoy the finer things. The principal uses of the toddy are: as fresh beverage; for producing alcoholic beverages; for producing vinegar; for making sugar; and as a source of yeast for making bread. Coconut toddy, after being left for five days then distilled, produces an alcoholic spirit known locally as lambanog which is more or less 98% proof. In its taste, sweet toddy is a liquid containing essentially 12 to 18% sugar (sucrose). Other products from the coconut tree’s infloresence are gin, vinegar, candy trays, Christmas and wall decor. Coconut Shell Coconut shell produces the core of the most saleable household products and fashion accessories that can be turned into lucrative, wide-selling cottage industries. Among them are shell necklaces, shell bags, cigarette boxes, shell ladles, buttons, lamp shades, fruit and ash trays, guitars, placemats, coffee pots, cups, wind chimes, â€Å"coco banks†, briquetted charcoal and activated carbon. The most important use of coconut shell is activated carbon produced from its charcoal. It is utilized in air purification systems such as cooker hoods, air conditioning, industrial gas purification systems, and industrial and gas masks. Coconut Trunk & Roots Out of the coconut trunk, hardy and durable wood is obtained to make benches, tables, carvings, picture frames, tables, tool boxes, and construction materials, among many others. Paper pulp can also be extracted from the coconut trunk and other woody parts of the tree. Among the woody parts of the tree, the trunk gives the highest pulp yield of 43%; the midribs, 41%, and the petiole or the slender stop that support the leaf, 32%. Tests also show that coconut coir (80%) and abaca bleached sulfate pulp (40%) are a good combination in the production of offset bookpaper. Medicine, beverages and dyestuff are obtained from the coconut roots.

Zealandia The Drowned Continent of the South

Earth has seven continents. Thats something we all learn in school, as quickly as we learn their names: Europe, Asia (really Eurasia), Africa, North America, South America, Australia, and Antarctica.  But these arent the only ones our planet has hosted since it formed. As it turns out, theres an eighth continent, the drowned continent of Zealandia. It cant be seen from the surface of Earth, but satellites can spot it, and geologists know about it. They confirmed its existence early in 2017, after years of mystery about just what was going on deep beneath the waves of the South Pacific near New Zealand. Key Takeaways: Zealandia Zealandia is a lost continent beneath the waves of the South Pacific Ocean. It was discovered using satellite mapping.Geologists found rocks in the region that were continental-type rocks, not oceanic rocks. That led them to suspect a drowned continent.Zealandia contains rich plant and animal populations, as well as minerals and other natural resources. Uncovering the Mystery The clues to this lost continent have been tantalizing: continental rocks where none should exist, and gravity anomalies surrounding a large chunk of underwater territory. The culprit in the mystery? Huge slabs of rock buried deep beneath the continents. These huge conveyor-belt-like subsurface chunks of rock are called tectonic plates. The  motions  of those plates have substantially changed all the continents and their positions since the time Earth was born, some 4.5 billion years ago. Now it turns out they also caused a continent to disappear. It seems incredible, but Earth is a living planet, changing constantly through the motions of tectonics. Thats the story geologists are uncovering, with the revelation that New Zealand and New Caledonia in the South Pacific are in fact the highest points of long-lost Zealandia. Its a tale of long, slow motions over millions of years that sent much of Zealandia plummeting below the waves, and the continent wasnt even suspected to exist until the twentieth century. The Story of Zealandia So, whats the scoop about Zealandia? This long-lost continent, sometimes also called Tasmantis, formed very early in Earths history. It was part of Gondwana, a huge supercontinent that existed as early as 600 million years ago. Earths very early history was dominated by large single continents that eventually broke up as the slow motions of plates moved land masses around. As it, too, was carried by tectonic plates, Zealandia eventually merged with another primordial continent called Laurasia to form an even larger supercontinent called Pangaea. Zealandias watery fate was sealed by the motions of two tectonic plates that lay beneath it: the southernmost Pacific Plate and its northern neighbor, the Indo-Australian plate. They were slipping past each other a few millimeters at a time each year, and that action slowly pulled Zealandia away from Antarctica and Australia, beginning some 85 million years ago. The slow separation caused Zealandia to sink, and by the late Cretaceous period  (some 66 million years ago) much of it was underwater. Only New Zealand, New Caledonia and a scattering of smaller islands remained above sea level. Geological Features The motions of the plates that caused Zealandia to sink continue to shape the underwater geology of the region into sunken regions called grabens and basins. Volcanic activity also occurs throughout the areas where one plate is subducting (diving under) another. Where the plates compress against each other, the Southern Alps exist where uplifting motion has sent the continent upward. This is similar to the formation of the Himalaya Mountains where the Indian Subcontinent meets the Eurasian plate. Zealandias oldest rocks date back to the Middle Cambrian period (about 500 million years ago). These are mainly limestones, sedimentary rocks made of the shells and skeletons of marine organisms. There is also some granite,  an igneous rock made up of feldspar, biotite, and other minerals,  that dates back to about the same time. Geologists continue to study rock cores in the hunt for older materials and to relate Zealandias rocks with its former neighbors Antarctica and Australia. The older rocks found so far are underneath layers of other sedimentary rocks that show evidence of the breakup that began to sink Zealandia millions of years ago. In the regions above water, volcanic rocks and features are evident throughout New Zealand and some of the remaining islands. Discovering the Lost Continent The story of Zealandias discovery is a sort of geological puzzle, with the pieces coming together over many decades. Scientists knew of the submerged areas of the region for many years, dating back to the early part of the 20th century, but it was only about twenty years ago that they began to consider the possibility of a lost continent. Detailed studies of the ocean surface in the region showed that the crust was different from other ocean crust. Not only was it thicker than oceanic crust, but the rocks also brought up from the ocean bottom and drilling cores were not from the oceanic crust. They were the continental type. How could this be, unless there was actually a continent hidden beneath the waves? Then, in 2002, a map taken using satellite measurements of the gravity of the region  revealed the rough structure of the continent. Essentially, the gravity of oceanic crust is different from that of continental crust, and that can be measured by satellite. The map showed a definite difference between the regions of deep-ocean bottom and Zealandia. That was when geologists began to think that a missing continent had been found. Further measurements of rock cores, subsurface studies by marine geologists, and more satellite mapping influenced geologists to consider that Zealandia actually is a continent. The discovery, which took decades to confirm, was made public in 2017 when a team of geologists announced that Zealandia was officially a continent. Whats Next for Zealandia? The continent is rich with natural resources, making the land of special interest to international governments and corporations. But it is also home to unique biological populations, as well as mineral deposits that are actively under development. For geologists and planetary scientists, the area holds many clues to our planets past, and may help scientists understand landforms seen on other worlds in the solar system.

Nike s Impact On International Business - 1294 Words

Introduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategy which impacted the company positively and negatively. The company’s image was at risk because of criticism from non-governmental organizations and other international bodies, and the company needed to respond quickly in order not to allow it cause more harm to its reputation and its position in the market. It would be useful to find out if how Nike responded to the criticism was enough and if there was something else that could have been done for a better result. Nike was founded in 1964 by Phil Knight and Bill Bowerman, though the c ompany was then known as ‘Blue Ribbon Sport’ and not ‘Nike’. The founders of ‘Blue Ribbon Sport’ decided to move its production abroad, mainly to reduce costs and beat other competitors in the industry by having a quality product at a cheaper rate. As at that time, production in The United States was too expensive and as a new company in the industry, it needed to gain market share so that it can grow. That was how ‘Blue Ribbon Sport’ began to import high quality and cheaper shoes from Japan intoShow MoreRelatedNike CSR Analysis1581 Words   |  7 Pagesï » ¿ CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. 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Hence, they then decided to tapRead MoreCorporate Governance of Nike1748 Words   |  7 Pagescarry on business, which can sue or be sued, can issue shares to raise funds with which to start or to increase its capital is a corporation. There are also non-profit corporations organized for religious, educational, charitable or public service purposes. One of the corporations are the â€Å"Nike, Inc† which in other words can be said a company. And what here will be discussed the process how a corporate body that is Nike governs, ethic of it and the corporate responsibility of it upon the business worldRead MoreMarketing Analysis : I nternational Marketing1546 Words   |  7 PagesIntroduction Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. 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According to the American Marketing Association (AMA)international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In today’s competitive environment, there is necessity for many companies toRead MoreThe Travails of Nike1390 Words   |  6 PagesReport: The Travails of Nike INTRODUCTION Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become so

Abortion Essay - 2532 Words

Abortion has been and still is one of the most controversial topics in American culture. The reason for the controversy is the different viewpoints of this very personal matter. Some believe that abortion is the same as murder. Others believe it’s a personal choice which only they have the right to make. Due to the nature of the procedure and the concerns associated with ending a pregnancy, abortion will continue to top the list of â€Å"touchy† subjects in American politics and culture. As a pro-choice advocate, it is important for the right to have an abortion to be established and protected. An abortion is the termination of a pregnancy. The most common abortion procedure is the vacuum aspiration or suction curettage. This is performed†¦show more content†¦Still, many people believe that women should not be given this right. They argue that the fetus growing inside her also has rights and that they should be protected. nbsp;nbsp;nbsp;nbsp;nbsp;The pro-choice/pro-life movement has spread throughout the country, and everyone has a side or at least an opinion on the issue. The people who support the â€Å"pro-choice† side argue that women have the right to make any and every decision belonging to their body. Women can not and should not be forced to continue an unwanted pregnancy - It is against their right as humans, to live freely and be protected under the constitution. Pro-choice advocates believe that instead of banning abortion, women should be educated on sex and birth control methods. They believe women should have access to both of these at an early age, most important in school. The reason being, that a growing number of women having abortions are young women. Therefore, it makes more sense to them, if prevention instead of abstinence is taught in schools. It is unrealistic, in their opinion to push for young women to not have sex. It is a known fact that the age at which a woman enga ges in sexual intercourse is dropping and this should be signal for change in the ways women are being educated. So instead of restricting or taking a woman’s right to choose, the government should focus on educating woman and letting her make her own decisions. This has been a hard thing toShow MoreRelatedAbortion : Abortion And Abortion998 Words   |  4 PagesAbortion Abortion is defined in several ways all of which stop a pregnancy. There are different ways of abortion, which are spontaneous abortion, surgical abortion, and medical abortion. Abortion has been arguable topic for decades. One can neither believe abortion to be good nor bad. The idea of individuality and human life is not quite the same. Idea of human life has come from conception; simultaneously on the other hand, fertilizer eggs used for in vitro fertilization are also human lives butRead MoreAbortion : Abortion And Abortion Essay921 Words   |  4 PagesPaper: Abortion Laws The topic of abortion is a widely debated and very heated topic in Texas. The Republican party’s platform supports family values and are completely against abortion under any circumstances, including abortifacients. The Democrat party’s platform supports the rights for women to make choices about their own bodies. They support abortifacients and a person’s right to have an abortion. There is also a large percentage of those that are in the middle in that they believe abortion shouldRead MoreAbortion, The, And Abortion998 Words   |  4 PagesIn the United States there are more than a billion abortions performed each year. 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The belief on abortion that leads to a lot of the controversy is that inRead MoreAbortion, The, And Abortion Essay1656 Words   |  7 Pages An abortion is when the pregnancy of a women is ended; it is called sometimes Termination of pregnancy. There are two types of abortion. The first type is the spontaneous abortion; it occurs within the first two months. What causes it is frequently unknown yet is probably the results of intra-uterine contamination, or limited attachment in the building unborn child to the interior coating walls in the womb (uterus). Such conditions this unborn child, if the idea advances further, mayRead MoreAbortion, The, And Abortion953 Words   |  4 Pagesdebates that is constantly talked about is abortion. When it comes to abortion, the laws vary depending on the state you live in. Whether people support or are against abortion, few actually know about the abortion process. Have you ever heard of suction aspiration or prostaglandin chemical abortion? 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Just in the past three years, there have been systematic restrictions on abortion rights sweeping the country sate by state. In 2013, 22 states enacted 70 antiabortion meas ures, including pre-viability abortion bans, unnecessary doctor and clinic procedures, limits on medicated abortion, and bans on insurance coverage of abortion In 2011, 92 abortion restrictions were enacted, an in 2012, thatRead MoreAbortion : The Issue Of Abortion1212 Words   |  5 PagesThe topic of abortion has been an ongoing debate for many years. According to ProChoice.org, abortion was legal in in the days of the early settlers. At the time that the constitution was adopted abortions were legal. Abortions were openly advertised and performed before the first fetal movement (13-16 weeks from the start of a women’s last period). The concern for abortion started in the late 1800’s when immigrants were coming into the country in large numbers and the fear was that they would produceRead MoreIs Abortion Wrong? Abortion?1321 Words   |  6 PagesIs Abortion Wrong? There continues to be a hot debate on abortion. Some people feel that this issue is neither right nor wrong, just simply a â€Å"to each his own† idiom. Those who are for abortion, tend to believe a woman has a right to decide what goes in her body and if she is capable of bringing life into this world. On the other side, there is an equal fervent opposition that killing an innocent unborn baby is wrong and unjustly, murder in the first degree of a helpless baby. Not only are they

Paper †Sensory Marketing Free Essays

string(77) " have now understood that hearing is primordial in a communication campaign\." English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 The sensory marketing The sensory marketing Table of contents Introduction2 Sensory marketing2 Visual marketing4 Sound marketing5 Olfactory marketing6 Gustatory marketing7 Tactile marketing8 Personal opinion9 Conclusion10 Bibliography12 Introduction Even if one  does  not realize,  sensory marketing  is ubiquitous in  marketing campaigns and  it may explain  most of our  purchasing decisions. The soothing ambience  of a store,  pleasant odor  diffused,  attractive colors,†¦ can influence the customer’s decision. Sensory marketing can be defined as â€Å"a  marketing technique that  seeks  one or  more of the five senses of the consumer. We will write a custom essay sample on Paper – Sensory Marketing or any similar topic only for you Order Now Its aim is to  attract customers  by increasing  their welfare  in order to positively influence  their behavior  vis-a-vis a  product or a  point of sale†. To approach sensory marketing, I decided to begin by a short description of the topic. After, I will talk about the five types of sensory marketing : visual, sound, olfactory, gustatory and touch. To finish, I will expose you my personal opinion about the subject. Sensory marketing Compared with traditional marketing, the sensory marketing focuses more on the five senses : sight, hearing, taste, smell and touch. The sensory marketing creates around the product a multisensory atmosphere that boosts their attractiveness. According to specialists, the use of the five senses in a marketing campaign would allow companies to increase their sales by arousing customer’s emotions. Nowadays, with the growth of the supply for a product, it is very important for a company to differentiate itself from its competitors. We notice that more and more companies use the sensory marketing to do it. Despite the fact that Kotler stressed already in 1973 the importance of the atmosphere in a store, the sensory marketing has only really developed until the 2000’s. It is still a young aspect of the marketing strategies. But today, more and more marketing specialists attach importance to the sensory marketing because it is a great success. This success can be explained in two ways. On the one hand, sensory perception brings a comfortable feeling, a sense of reality that the consumer looks for because of the development of virtual in our society. On the other hand, the consumer looks for a sensorial experience with all senses and especially with a back to the nature in a context of increasing urbanization. But some specialists say it is unethical to play with people’s feeling and emotions in a commercial aim. In fact, the sensory marketing can be used in an abusive way, trying to manipulate the customer. However, it is not like â€Å"neuromarketing† that is completely unethical. This type of marketing consists in a study of the mechanisms of the brain when it receives commercial stimuli. Professionals of marketing can adapt their advertising campaigns based on the results of the study. It’s difficult for consumers to not buy the product with this type of marketing. But concerning sensory marketing, if the consumer has been once fooled on a product because of a sensory marketing, he will not be fooled a second time. Today’s marketing would be a marketing based on the five senses at the same time. That is called â€Å"polysensorality† by the marketers. However, it’s really difficult to set up for most of products. Now, I will give you some concrete examples in order to better understand what the sensory marketing is. It would be interesting to diffuse a smell of hot chocolate in a chocolate department. This strategy, combined with an attractive visual aspect of the product, will guide the consumer towards the product. Moreover, tastings in stores can also increase the sales of the product. The consumer can be aware of the product’s quality, smell, texture, etc. Nature et Decouvertes is a pioneer among the sensory marketers. When we are in the store, all our senses are stimulated. For example, all the products are exposed and we can touch and test everyone. It is really entertaining for the clients. Concerning the smell, odours of essential oils are spread in the shop, and even outside of it. It makes the passers want to enter the store. Moreover, we can hear a relaxing music. People often buy a CD and essential oils to recreate this relaxing atmosphere at home. Nature et Decouvertes has well understood that the sensory marketing can increase purchases but also enhance the image of this brand. Visual marketing The visual marketing is used by the professionals of marketing since a lot of years. The beauty and the design have always been very important in the marketing. People are always looking for aesthetic. Colours and forms, department’s arrangements of a shop are important factors for the product’s success. It influences the consumers and triggers emotional reactions that play a role in the purchase decision. The sight is the most highlighted sense in a marketing campaign. The client has his first impression of a product, whatever it is, by the sight. Visual aspects are essential and sellers try to attract people thanks to the sight. For example, in an automobile showroom, everything is studied. The lighting, the colours and the positions of the cars can influence people who look for aestheticism. But the visual marketing has also evolved with new technologies. Nowadays, beautiful pictures are broadcasted on LCD or LED screens. In travel agencies, pictures of withe sand and blue seas scrolled on a screen and invite to evasion. People are more likely to push the door to enter the agency. Apple has also developed a strong visual marketing for its products. We can found the iPod, the MP3 players of Apple, in a wide range of colours. Before, the iMac was also available in different colours and the product was transparent in order to make the machine more pleasant. All the products of Apple are design and beautiful. Apple is specialized in the visual marketing because the brand has understood that the customer will choose more easily a product which is beautiful. Sound marketing The sound marketing is a recent side of the sensory marketing. Marketers have now understood that hearing is primordial in a communication campaign. You read "Paper – Sensory Marketing" in category "Papers" The sound marketing must represent the brand and the product. It’s really important for a brand to have a specific music, a jingle or a voice which can allow people to identify the brand in question. Uncle Ben’s, U and Leclerc are linked to a specific voice that differentiates themselves from competitors. These voices play a role of jingle and the auditors recognize immediately the brand. Music is also used in stores and shops to sell a product. But it’s recent. Different studies have proven that music influence the perception of time and the customers stay longer and more easily in a store which trend music is played. According to these studies, a soft music, like classical music, encourages to stroll and relaxes the customers. The particular sound of a product is also used by producers hoping to differentiate it. For example, in the world of household electrical appliances, the sound of the buttons is different depending on the brand. But the most striking example is the engine’s sound of a Harley Davidson. No engine makes a noise similar to a Harley Davidson. This is one of the biggest selling points of the brand and it was studied during a long time by mechanics. Please, follow this link ttp://www. youtube. com/watch? v=31GBuRHxsDofeature=fvwpNR=1 Olfactory marketing Since more or less two decades, marketers have discovered that odour in an advertising campaign has a lot of influence on the purchase decisions of the customer. Before the 90’s, this sense was totally put aside. It was very difficult to implement the olfactory marketing because the technologies did not permit it. Sin ce few years, marketers have understood that the power of odours is something that they should not overlook as the olfactory memory is the most powerful. The olfactory marketing is very important to highlight a product or a brand. When we walk on the street, we can smell delicious odours coming from a restaurant, a bakery or store which sells coffee. All these odours attract the customers and trigger an emotional process that lost any sense of time. Customers like to go to shops and store where it smells good. It’s normal. Some brands like Nature et Decouvertes and Sephora have succeeded in attract the customer and the passers with odour. But olfactory marketing is not limited only to odours in shops and stores, it cans also be found within the products. For example, it’s important that a cosmetic cream smells good. In order to differentiate their products from the others, it’s essential for a company to use different flavours. It’s the same for cleaning products. A lot of brands like Mr Propre, Carolin or Dreft use different scents for their cleaning products. These products do not only evoke cleanliness but also evoke evasion and pleasure thanks to the odours. A third example is the 3M company who has commercialized flavoured strawberry post – its. The target of this marketing’s type is essentially teenagers and especially young girls. However, olfactory marketing goes further and an odour diffuser, the â€Å"SmellBox†, was created to diffuse fragrances in a shop or a store. This box is connected to a computer and diffuses odours that are linked with the broadcasted pictures on the screen. Today, it is the most advanced application of the olfactory marketing. Gustatory marketing With this type of marketing, there are two possibilities  : either the consumer likes the product either he doesn’t like and doesn’t buy it. Taste marketing is often used in supermarkets where different brand representatives propose to taste new products. Clients appreciate this practice because they can judge the product for free. And this technique increases sales because people buy it after having tasted it so they don’t take a risk and know that they like it. Obviously, this marketing is usually used for food products. But there are some exceptions. Indeed, gustative marketing can be a good way to promote a product. For example, a jewelry demonstration accompanied by a chocolate fondue. Or we can also find candies in some stores. Moreover, gustative marketing is essential for toothpaste’s brands too. Today, the trend is traveling and people like new flavors of the world. There is a strong growth in sales of exotic spices and especially from Asia, very trendy at the moment. So, food industries have their gustative laboratories in order to taste new relishes depending on the trend and desires of consumers. Thus, this sort of marketing is not easy because we always have to adapt to the new flavors appreciated by people. So, there are gustatory trends that we have to follow all the time to satisfy customers. Tactile marketing This sort of marketing uses the touch to optimize sales of a product. This sense has more and more importance in communication campaigns, and professionals know it. Indeed, consumers need to touch the product in order to have a precise idea of its quality. For example, at the supermarket, customers like palpating fruits and vegetables and they think that they can evaluate their quality in this way. In fact, the touch creates a familiarity with the product. So, tactile marketing has a gigantic power and sellers have to use it in order to enhance sales. Moreover, people prefer going to a store which proposes to touch products, so this sort of marketing increase the number of clients. That’s why more and more enterprises look for textures appreciated by consumers. Today, for example, the trend is cashmere. Indeed, this textile inspires sweetness, comfort, protection, etc. As the touch refers to the qualities and functions of the product, the choice of the material and the form is essential. More the texture is successful, more consumers will want to buy it. We can well see this phenomenon in bedding store where people always lie on mattresses. Clients want to test the thickness and comfort, and prices become even less important. Food industries have also understood the advantages of this marketing. Children and teenagers like the combination of different textures as crunchy and sweet. For example, Danette created a new product to satisfy consumers : liquid chocolate accompanied by crunchy balls. We can also find chewing-gum crisps outside and liquids inside. Tactile marketing can also be applied for a service. Indeed, a hotel will be judged on the softness of the sheets, the thickness of the towels, pillows’ quality, etc. If the client appreciates all of these things, he will have a good image of the hotel. So, the touch is a factor essential for product’s success. Personal opinion I have chosen this topic because I am really interested in the marketing sciences. I think that it is very important for a firm or a company to deeply understand how behave customers when they receive commercial stimuli. Otherwise, I would choose as master options marketing and management’s services. I hope that I will learn even more with the lecture of consumer’s behaviour. During my studies in management, we have seen lots of strategies and techniques to attract the customer to a product or service, but I think that the sensory marketing is the most interesting and is really booming. We can see more and more strategies of sensory marketing today. I think for example at the cover of the jam’s jars of Bonne Maman brand. The cover is squared with blue and white or red and white. Moreover, the writing on the label looks like handwriting. It really reminds jams of long ago. Another example is the development of the free distribution of new products in the street. When we walk on the street, we can see huge cars giving for example chocolate, cans of Coca-Cola, †¦ This is linked with gustatory marketing. Just yesterday, I went to a copy centre and the merchant had put an essential oil diffuser in the store. It was really nice to photocopy sheets in this atmosphere. Even if a copy centre does not need to use sensory marketing in order to attract customers, I think that it is a good initiative and it works. I will go back there to make photocopies. I think that more and more brand and retailers must use the sensory marketing. The customers asks for it, it is more sympathetic that our senses are requested when we do shopping or when we see an advertising. Moreover, studies and surveys have proved that the sensory marketing really influences the purchase decisions. It has to be developed by all the brands, if it is possible obviously. During the lectures of market research, we have seen lots of studies that showed that the marketing sensory has a lot of influence on consumers. For example, we have seen, supported by figures, that the purchases are more important if the music in the store is slow than fast. Moreover, if it is coupled with a nice odour, the amount of purchases is much more important. We have also learned that the light plays an important role in a restaurant. If the light is bright, the number of wine bottles purchased is higher than if the light is subdued. Per contra, the spent time in the restaurant and the amount of the bill is higher if the light is subdued. Recently, I have participated to a market research concerning the bookshop Libris Agora. We were asked during the study to analyse different odours that could be diffuse in the bookstore. It is typically a sensory marketing strategy. Personally, I am for a strong sensory marketing strategy. As I said before, it can attract lots of people to a store. For example, I like when trend and good music is played in a shop. I have already noticed that I stay more easily in a store where dance and electro music is played, maybe because I love this kind of music. Contrary to what my analysis says, I will never go to a store where classic music is broadcasted or maybe I will stay maximum five minutes. I think that it is because I am young and that does not attract me at all. Nevertheless, I can understand that people like this type of music and that classic music encourages people to stay longer in a store. One of the sensory marketing strategies that I like the most is the gustatory one. I really like to taste different products when I am at the supermarket or when I go to a fruit and vegetables seller. Usually, if the products are good, I put them in the cart. In order to further differentiate from the competition, brands and retailers should enhance their sensory marketing strategies. They should couple visual marketing with olfactory marketing, etc. However, the consumers must not receive too much sensory stimuli at once time. If it is the case, I think he feels oppressed and uncomfortable and he will certainly run away from the product or the store. Retailers have to find the right middle between the different strategies of sensory marketing. Moreover, the sensory marketing is not popular with everyone. I know some people who feel uncomfortable with odour of essential oils. I think that the big problem of the sensory marketing is to find the right settings in order to reach as many people as possible. Conclusion Throughout this report, I tried to explain what the sensory marketing is and how the five senses can play a role in the purchase decision. I also  tried to  give concrete examples  to  make this  report more understandable. We can see that in a context of an increasing supply, companies have to differentiate themselves from each other. It requires a very thorough marketing and more and more companies rely on sensory marketing to attract customers to their products. According to experts, marketing of tomorrow will be a â€Å"polysensory† marketing through which all senses of the consumer and prospect will be awakened. Nowadays, thanks to new technologies, this type of marketing is possible and some companies like Nature et Decouvertes use already this concept of â€Å"polysensority† marketing. The discipline of sensory marketing is now booming but it is very important to not oppress the customer with too much commercial and sensory stimuli. The sensory marketing must be carefully considered before being implemented. Bibliography http://marketing. oboulo. com/marketing-sensoriel-exemple-zara-h-m-killafornia-1 05054. html http://en. wikipedia. org/wiki/Sense http://fr. wikipedia. org/wiki/Marketing_sensoriel http://www. netpme. fr/marketing/704-marketing-sensoriel. html http://www. journaldunet. com/management/dossiers/0606139marketing/cestquoi. shtml How to cite Paper – Sensory Marketing, Papers

Shadow Prisons free essay sample

A. R. In an article called Shadow Prisons on www. Suasion. Net, a multi- platform media website, it states, Today, the Bureau of Prisons contracts provide more taxpayer dollars to private prison companies than facilities run by Immigration and Customs Enforcement. In the last five years, the novo largest prison companies have made nearly $2 billion in revenue from their CAR prison agreements (fusion-net) In order for the private prison companies to keep making money, that have to keep their prisons occupied.This means they will keep immigrants locked p for as long as they can, whether it is just or not. On top of that, there is also a very high rate of inmate abuse that occurs inside the walls of these facilities. In an article on Wausau. Org called V/aroused and Forgotten: Immigrants Trapped in Our Shadow Private Prison System, it states, Prisoners are reportedly threatened with isolation, and sometimes put in SHUSH (Special Housing Units), for complaining about conditions, helping others to file grievances, or just about anything . We will write a custom essay sample on Shadow Prisons or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While in the SHUSH, prisoners are not allowed to visit the library or participate in any programs. They are rarely allowed to make outside phone calls. When they are let out of the cell for recreation, usually for no more than one hour a day, it is to a small outdoor cage that is typically eight to ten paces wide (UCLA. Org). Works Cited Authoritarians, Firsthand.