Nike s Impact On International Business - 1294 Words

Introduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategy which impacted the company positively and negatively. The company’s image was at risk because of criticism from non-governmental organizations and other international bodies, and the company needed to respond quickly in order not to allow it cause more harm to its reputation and its position in the market. It would be useful to find out if how Nike responded to the criticism was enough and if there was something else that could have been done for a better result. Nike was founded in 1964 by Phil Knight and Bill Bowerman, though the c ompany was then known as ‘Blue Ribbon Sport’ and not ‘Nike’. The founders of ‘Blue Ribbon Sport’ decided to move its production abroad, mainly to reduce costs and beat other competitors in the industry by having a quality product at a cheaper rate. As at that time, production in The United States was too expensive and as a new company in the industry, it needed to gain market share so that it can grow. That was how ‘Blue Ribbon Sport’ began to import high quality and cheaper shoes from Japan intoShow MoreRelatedNike CSR Analysis1581 Words   |  7 Pagesï » ¿ CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. 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