B.f. Skinner Essay examples -- essays research papers

B.F. Skinner Psychologist, born in Susquhanna, Pa. He studied at Harvard, teaching there (1931-6, 1947-74). A leading behaviorist, he is a proponent of operant conditioning, and the inventor of the Skinner box for facilitating experimental observations. B. F. Skinner’s entire system is based on operant conditioning. The organism is in the process of â€Å"operating† on the environment, which in ordinary terms means it is bouncing around the world, doing what it does. During this â€Å"operating,† the organism encounters a special kind of stimulus, called a reinforcing stimulus, or simply a reinforcer. This special stimulus has the effect of increasing the operant - which is the behavior occurring just before the reinforcer. This is operant conditioning: â€Å"the behavior is followed by a consequence, and the nature of the consequence modifies the organisms tendency to repeat the behavior in the future.† Say you have a dog and he’s just playing around with his toys and such and then when you throw a toy at him and he catches it then you give him a treat. Then all of the sudden the dog is starting to catch toys and such as you throw it in the air or at his mouth. The operant is the behavior just prior to the reinforcer, which is the treat. Then what if you decide to stop giving the dog treats, well he’ll stop his little trick which your, the owner were enjoying. This is called extinction of the operant behavior. Now, if you were to start showing the dog treats, then most likely he/she’ll want to start doing the tricks again and a little more quickly than the dog learned at first. This is because the return of the reinforcer takes place in the context of a reinforcement history that goes all the way back to the very first time the dog was reinforced for performing the tricks. Continuous reinforcement is the original scenario: Every time that the dog does the behavior (such as performing a trick), he gets a treat. The fixed ratio schedule was the first one Skinner discovered: If the dog did the trick three times, say, he gets a goodie. Or five times. Or twenty times. Or â€Å"x† times. There is a fixed ratio between behaviors and reinforcers: 3 to 1, 5 to 1, 20 to 1, etc. This is a little like â€Å"piece rate† in the clothing manufacturing industry: You get paid so much for so many shirts. Skinner also looked at variable schedules. Variable ratio means you change the â€Å"x† each ... ...e aversive stimulus of hunger? Skinner (contrary to some stereotypes that have arisen about behaviorists) doesn’t â€Å"approve† of the use of aversive stimuli -- not because of ethics, but because they don’t work well! Notice that I said earlier that Johnny will maybe stop throwing his toys, and that I perhaps will take out the garbage? That’s because whatever was reinforcing the bad behaviors hasn’t been removed, as it would’ve been in the case of extinction. This hidden reinforcer has just been â€Å"covered up† with a conflicting aversive stimulus. So, sure, sometimes the child (or me) will behave -- but it still feels good to throw those toys. All Johnny needs to do is wait till you’re out of the room, or find a way to blame it on his brother, or in some way escape the consequences, and he’s back to his old ways.   Ã‚  Ã‚  Ã‚  Ã‚  B. F. Skinner made numerous contributions to the science of behavior. He strongly influenced the area of learning that he named operant conditioning. His Skinner box is now a standard apparatus for the experimental study of animal behavior. Much of his work involved the study of how reinforcement schedules influence learning and behavior.

Assessment Of Learning Essay

Assessment of learning refers to strategies designed to confirm what students know, demonstrate whether or not they have met curriculum outcomes or the goals of their individualized programs, or to certify proficiency and make decisions about students’ future programs or placements. It is designed to provide evidence of achievement to parents, other educators, the students themselves, and sometimes to outside groups (e. g. , employers, other educational institutions). Assessment of learning is the assessment that becomes public and results in statements or symbols about how well students are learning. It often  contributes to pivotal decisions that will affect students’ futures. It is important, then, that the underlying logic and measurement of assessment of learning be credible and defensible. TEACHERS’ ROLES IN ASSESSMENT OF LEARNING Because the consequences of assessment of learning are often far-reaching and affect students seriously, teachers have the responsibility of reporting student learning accurately and fairly, based on evidence obtained from a variety of contexts and applications. Effective assessment of learning requires that teachers provide †¢ a rationale for undertaking a particular assessment of learning at a particular  point in time †¢ clear descriptions of the intended learning †¢ processes that make it possible for students to demonstrate their competence and skill †¢ a range of alternative mechanisms for assessing the same outcomes †¢ public and defensible reference points for making judgements Rethinking Classroom Assessment with Purpose in Mind. †¢55 The purpose of assessment that typically comes at the end of a course or unit of instruction is to determine the extent to which the instructional goals have been achieved and for grading or certification of student achievement. (Linn and Gronlund, Measurement and Assessment in Teaching ) Reflection: Think about an example of assessment of learning in your own teaching and try to develop it further as you read this chapter. 56 †¢ Rethinking Classroom Assessment with Purpose in Mind Chapter 5 †¢ transparent approaches to interpretation †¢ descriptions of the assessment process †¢ strategies for recourse in the event of disagreement about the decisions With the help of their teachers, students can look forward to assessment of learning tasks as occasions to show their competence, as well as the depth and breadth of their learning. PLANNING ASSESSMENT OF LEARNING. The purpose of assessment of learning is to measure, certify, and report the level  of students’ learning, so that reasonable decisions can be made about students. There are many potential users of the information: †¢ teachers (who can use the information to communicate with parents about their children’s proficiency and progress) †¢ parents and students (who can use the results for making educational and vocational decisions) †¢ potential employers and post-secondary institutions (who can use the information to make decisions about hiring or acceptance) †¢ principals, district or divisional administrators, and teachers (who can use the information to review and revise programming). Assessment of learning requires the collection and interpretation of information about students’ accomplishments in important curricular areas, in ways that represent the nature and complexity of the intended learning. Because genuine learning for understanding is much more than just recognition or recall of facts or algorithms, assessment of learning tasks need to enable students to show the complexity of their understanding. Students need to be able to apply key concepts, knowledge, skills, and attitudes in ways that are authentic and consistent with current thinking in the knowledge domain. What am I  assessing? Why am I assessing? Rethinking Classroom Assessment with Purpose in Mind †¢ 57 Assessment of Learning In assessment of learning, the methods chosen need to address the intended curriculum outcomes and the continuum of learning that is required to reach the outcomes. The methods must allow all students to show their understanding and produce sufficient information to support credible and defensible statements about the nature and quality of their learning, so that others can use the results in appropriate ways. Assessment of learning methods include not only tests and examinations, but  also a rich variety of products and demonstrations of learning—portfolios, exhibitions, performances, presentations, simulations, multimedia projects, and a variety of other written, oral, and visual methods (see Fig. 2. 2, Assessment Tool Kit, page 17). What assessment method should I use? Graduation Portfolios Graduation portfolios are a requirement for graduation from British Columbia and Yukon Senior Years schools. These portfolios comprise collections (electronic or printed) of evidence of students’ accomplishments at school, home, and in the community, including demonstrations of  their competence in skills that are not measured in examinations. Worth four credits toward graduation, the portfolios begin in Grade 10 and are completed by the end of Grade 12. The following are some goals of graduation portfolios: †¢ Students will adopt an active and reflective role in planning, managing, and assessing their learning. †¢ Students will demonstrate learning that complements intellectual development and course-based learning. †¢ Students will plan for successful transitions beyond Grade 12. Graduation portfolios are prepared at the school level and are based on specific Ministry criteria and standards. Students use the criteria and standards as guides for planning, collecting, and presenting their evidence, and for self-assessing. Teachers use the criteria and standards to assess student evidence and assign marks. There are three major components of a graduation portfolio: 1. Portfolio Core (30 percent of the mark). Students must complete requirements in the following six portfolio organizers: arts and design (respond to an art, performance, or design work); community involvement and responsibility (participate co-operatively and respectfully in a  service activity); education and career planning (complete a graduation transition plan); employability skills (complete 30 hours of work or volunteer experience); information technology (use information technology skills); personal health (complete 80 hours of moderate to intense physical activity). 2. Portfolio Choice (50 percent of the mark). Students expand on the above areas, choosing additional evidence of their achievements. 3. Portfolio Presentation (20 percent of the mark). Students celebrate their learning and reflect at the end of the portfolio process. ( Portfolio Assessment and Focus Areas: A Program Guide  ) 58 †¢ Rethinking Classroom Assessment with Purpose in Mind Chapter 5 Assessment of learning needs to be very carefully constructed so that the information upon which decisions are made is of the highest quality. Assessment of learning is designed to be summative, and to produce defensible and accurate descriptions of student competence in relation to defined outcomes and, occasionally, in relation to other students’ assessment results. Certification of students’ proficiency should be based on a rigorous, reliable, valid, and equitable process of assessment and evaluation. Reliability  Reliability in assessment of learning depends on how accurate, consistent, fair, and free from bias and distortion the assessment is. Teachers might ask themselves: †¢ Do I have enough information about the learning of this particular student to make a definitive statement? †¢ Was the information collected in a way that gives all students an equal chance to show their learning? †¢ Would another teacher arrive at the same conclusion? †¢ Would I make the same decision if I considered this information at another time or in another way? Reference Points Typically, the reference points for assessment of learning are the learning  outcomes as identified in the curriculum that make up the course of study. Assessment tasks include measures of these learning outcomes, and a student’s performance is interpreted and reported in relation to these learning outcomes. In some situations where selection decisions need to be made for limited positions (e. g. , university entrance, scholarships, employment opportunities), assessment of learning results are used to rank students. In such norm-referenced situations, what is being measured needs to be clear, and the way it is being measured needs to be transparent to anyone who might use the assessment  results. Validity Because assessment of learning results in statements about students’ proficiency in wide areas of study, assessment of learning tasks must reflect the key knowledge, concepts, skills, and dispositions set out in the curriculum, and the statements and inferences that emerge must be upheld by the evidence collected. How can I ensure quality in this assessment process? Rethinking Classroom Assessment with Purpose in Mind †¢ 59 Assessment of Learning Record-Keeping Whichever approaches teachers choose for assessment of learning, it is their records that provide details about the quality of the measurement. Detailed records of the various components of the assessment of learning are essential, with a description of what each component measures, with what accuracy and against what criteria and reference points, and should include supporting evidence related to the outcomes as justification. When teachers keep records that are detailed and descriptive, they are in an excellent position to provide meaningful reports to parents and others. Merely a symbolic representation of a student’s accomplishments (e. g. , a letter grade or percentage) is inadequate. Reports to parents and others should identify the  intended learning that the report covers, the assessment methods used to gather the supporting information, and the criteria used to make the judgement. Feedback to Students Because assessment of learning comes most often at the end of a unit or learning cycle, feedback to students has a less obvious effect on student learning than assessment for learning and assessment as learning. Nevertheless, students do Ho w can I use the information from this assessment? Guidelines for Grading. 1. Use curriculum learning outcomes or some clustering of these (e. g. , strands) as the basis for grading. 2.Make sure that the meaning of grades comes from clear descriptions of curriculum outcomes and standards. If students achieve the outcome, they get the grade. (NO bell curves! ) 3. Base grades only on individual achievement of the targeted learning outcomes. Report effort, participation, and attitude, for example, separately, unless they are a stated curriculum outcome. Any penalties (e. g. , for late work, absences), if used, should not distort achievement or motivation. 4. Sample student performance using a variety of methods. Do not include all assessments in grades. Provide ongoing feedback on formative  performance using words, rubrics, or checklists, not grades. 5. Keep records in pencil so they can be updated easily to take into consideration more recent achievement. Provide second-chance assessment opportunities (or more). Students should receive the highest, most consistent mark, not an average mark for multiple opportunities. 6. Crunch numbers carefully, if at all. Consider using the median, mode, or statistical measures other than the mean. Weight components within the final grade to ensure that the intended importance is given to each learning outcome. 7. Make sure that each assessment meets quality standards (e.g. , there should be clear targets, clear purpose, appropriate target-method match, appropriate sampling, and absence of bias and distortion) and is properly recorded and maintained (e. g. , in portfolios, at conferences, on tracking sheets). 8. Discuss and involve students in grading at the beginning and throughout the teaching and learning process. (Adapted from O’Connor, How to Grade for Learning ) Resource: Marzano, Transforming Classroom Grading 60 †¢ Rethinking Classroom Assessment with Purpose in Mind Chapter 5 rely on their marks and on teachers’ comments as indicators of their level of  success, and to make decisions about their future learning endeavours. Differentiating Learning In assessment of learning, differentiation occurs in the assessment itself. It would make little sense to ask a near-sighted person to demonstrate driving proficiency without glasses. When the driver uses glasses, it is possible for the examiner to get an accurate picture of the driver’s ability, and to certify him or her as proficient. In much the same way, differentiation in assessment of learning requires that the necessary accommodations be in place that allow students to make the particular learning visible.  Multiple forms of assessment offer multiple pathways for making student learning transparent to the teacher. A particular curriculum outcome requirement, such as an understanding of the social studies notion of conflict, for example, might be demonstrated through visual, oral, dramatic, or written representations. As long as writing were not an explicit component of the outcome, students who have difficulties with written language, for example, would then have the same opportunity to demonstrate their learning as other students. Although assessment of learning does not always lead teachers to differentiate  instruction or resources, it has a profound effect on the placement and promotion of students and, consequently, on the nature and differentiation of the future instruction and programming that students receive. Therefore, assessment results need to be accurate and detailed enough to allow for wise recommendations. Reporting There are many possible approaches to reporting student proficiency. Reporting assessment of learning needs to be appropriate for the audiences for whom it is intended, and should provide all of the information necessary for them to make reasoned decisions. Regardless of the form of the reporting,however, it should be honest, fair, and provide sufficient detail and contextual information so that it can be clearly understood. Traditional reporting, which relies only on a student’s average score, provides little information about that student’s skill development or knowledge. One alternate mechanism, which recognizes many forms of success and provides a profile of a student’s level of performance on an emergent-proficient continuum, is the parent- student-teacher conference. This forum provides parents with a great deal of information, and reinforces students’ responsibility for their learning. The Communication System Continuum: From Symbols to Conversations (O’Connor, How to Grade for Learning ) Grades Report cards (grades and brief comments) Infrequent informal communications Parent-teacher interviews Report cards with expanded comments Frequent informal communication Student-involved conferencing Student-led conferencing Reflection: What forms do your reports of student proficiency take? How do these differ according to audience? Rethinking Classroom Assessment with Purpose in Mind †¢ 61 Assessment of Learning An Example of Assessment of Learning  Elijah was interested in assessing student mastery of both the modern and the traditional skills required for survival in the Nunavut environment where he teaches. The overarching theme of survival is taught in the early grades and culminates at the senior level in a course delivered in Inuktitut. Students learn how to take care of themselves and others, and how to adapt what they know to the situation at hand. Survival requires not only skills and knowledge, but also a concept the Inuit people call qumiutit, or the ability in an emergency situation to pull out of stored memory information that will enable a person to cope, not panic. Traditionally, this was learned in a holistic manner, grounded in Inuit traditional guiding principles that were nurtured and developed from birth, and taught and reinforced in daily living. Throughout the term, Elijah took his students to an outdoor area to practise on-the-land survival activities, using both traditional and modern methods. He always took with him a knowledgeable Elder who could give the students the information they needed to store away in case of emergency. The students watched demonstrations of a skill a number of times. Each student then practised on his or her own, as Elijah and the Elder observed and assisted. Elijah knew that students need to have a high level of expertise in the survival skills appropriate for the northern natural environment. Elijah assessed each student on each survival skill (e. g. , making fire the traditional way, tying the knots required for the qamutik cross-pieces on a sled). What am I assessing? I am assessing each student’s performance of traditional and modern survival skills. Why am I assessing? I want to know which survival skills each s tudent has mastered and their readiness to s urvive in the natural environment. 62 †¢ Rethinking Classroom Assessment with Purpose in Mind  Chapter 5 Elijah knew that the best way to determine if students have mastered the skills is to have them perform them. When students believed they were ready, Elijah created an opportunity for them to demonstrate the mastered skill to a group of Elders, who then (individually, then in consensus) determined if the performance was satisfactory. A student’s competence in a survival skill is often demonstrated by an end product. For example, competence in knot tying is demonstrated by a knot that serves its purpose, and competence in fire building is demonstrated by a fire that is robust. As the Elders judged each student’s performance of the skills, Elijah recorded the results. He shared the information with each student and his or her parents in a final report, as shown here. Ho w can I use the informatio n from this assessment? Now that I know which skills each of the students has mastered, I can report this information to the s tudents and their parents. I can use this information to identify a learning path for each s tudent. How can I ensure quality in this assessment process? Ensuring quality with this approach involves clear criteria: either the student performs the skill s uccessfully or does not. I need to provide adequate opportunities for the s tudent to demonstrate the skills under various conditions and at various times. What assessment method should I use? I need an approach in which students can demonstrate the traditional survival skills that they learned. The method I choose should also allow me to identify which skills they did not master. Rethinking Classroom Assessment with Purpose in Mind †¢ 63 Assessment of Learning Shelters: †¢ emergency shelters †¢ igloo building4 †¢ qamaq5 †¢ tents Transportation needs: †¢ making the knots required for the qamutik cross pieces on a sled †¢ building a kayak/umiak. †¢ fixing a snowmobile (spark plugs, repairing track, drive belt) †¢ keeping a boat seaworthy Navigational issues: †¢ reading the land †¢ reading the sky †¢ understanding seasonal variations †¢ reading inuksuit †¢ using GPS †¢ map reading Preparation for land travel: †¢ packing a qamutiq (sled) †¢ load, balance †¢ necessities: snow knife, rope, food, water, heat source †¢ letting others know where you are going †¢ necessary tools, supplies, snowmobile parts, fuel †¢ using communication devices Food sources: †¢ plants and their nutritional properties †¢ hunting, skinning, and cutting up seal, caribou, etc. †¢ kinds of food to take on the land,  and their nutritional properties ____________________ 4. Expertise in igloo building includes understanding of types of snow, the shape and fit of blocks, and the use of a snow- knife. 5. A qamaq is a rounded house, built of scrap wood or bones, and covered with skins, cardboard, or canvas. Report on Survival Skills Student: _______________________________________________ Date: _______________________ Traditional Survival Skills Modern Survival Skills Adaptability to the Seasons Attitude Success Next Steps 1) Skills Building a fire / means of keeping warm: †¢ fuel sources †¢ getting a spark †¢ propane heaters, stoves †¢ clothing. 2) Relationship to the Seasons Assessing conditions / recognizing danger signs: †¢ seasonal changes †¢ land changes †¢ water changes †¢ wind changes †¢ weather changes Climatic changes: †¢ weather changes and how this affects the land and water †¢ knowledge of animals and their characteristics and behaviours 3) Attitudinal Influences (Having the right attitude to learn) †¢ respect for the environment (cleaning up a campsite upon leaving, dealing with the remains of an animal, not over-hunting/fishing) †¢ respect for Elders and their knowledge †¢ ability to learn from Elders 64 †¢ Rethinking Classroom Assessment with Purpose in Mind Chapter 5. Elijah’s report identified which of the students had mastered the specified skills required to survive in the Nunavut environment. It outlined other areas (such as adaptability to the seasons and attitudinal influences) about which peers, parents, and family members would need to provide input before a comprehensive assessment could be made. The assessment also identified those students not yet ready to survive in the natural environment. But the Elders did not stop working with the students who did not reach mastery. Elders see learning as an individual path in which skills, knowledge, and attitudes are acquired along the way. If a particular skill was beyond the capability of a student, the Elders identified other areas where that person could contribute to the common good of the community, and was accepted for the gifts he or she brought to the group. In this way, the Elders helped Elijah differentiate the learning path for each of his students. SUMMARY OF PLANNING ASSESSMENT OF LEARNING Assessment for Learning Assessment as Learning Assessment of Learning Why Assess? to enable teachers to determine next steps in advancing student learning to guide and provide opportunities for each student to monitor and critically reflect on his or her learning, and  identify next steps Assess What? Each student’s progress and learning needs in relation to the curricular outcomes each student’s thinking about his or her learning, what strategies he or she uses to support or challenge that learning, and the mechanisms he or she uses to adjust and advance his or her learning What Methods? a range of methods in different modes that make students’ skills and understanding visible a range of methods in different modes that elicit students’ learning and metacognitive processes Ensuring Quality †¢ accuracy and consistency of observations and interpretations of student learning. †¢ clear, detailed learning expectations †¢ accurate, detailed notes for descriptive feedback to each student †¢ accuracy and consistency of student’s self-reflection, self-monitoring, and self-adjustment †¢ engagement of the student in considering and challenging his or her thinking †¢ students record their own learning Using the Information †¢ provide each student with accurate descriptive feedback to further his or her learning †¢ differentiate instruction by continually checking where each student is in relation to the curricular outcomes †¢ provide parents or guardians with descriptive feedback about student  learning and ideas for support. †¢ provide each student with accurate descriptive feedback that will help him or her develop independent learning habits †¢ have each student focus on the task and his or her learning (not on getting the right answer) †¢ provide each student with ideas for adjusting, rethinking, and articulating his or her learning †¢ provide the conditions for the teacher and student to discuss alternatives †¢ students report about their learning Rethinking Classroom Assessment with Purpose in Mind. †¢ 65 Assessment of Learning to certify or inform parents or others of student’s proficiency in  relation to curriculum learning outcomes the extent to which students can apply the key concepts, knowledge, skills, and attitudes related to the curricular outcomes a range of methods in different modes that assess both product and process †¢ accuracy, consistency, and fairness of judgements based on high-quality information †¢ clear, detailed learning expectations †¢ fair and accurate summative reporting †¢ indicate each student’s level of learning †¢ provide the foundation for discussions on placement or promotion †¢ report fair, accurate, and detailed information that can be used to decide the next steps in a student’s learning.

World.ell

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How important are parents in a child’s life? Essay

Parents How important are parents in a child’s life? In my opinion, parents are extremely important in the raising of a child. Without the presence of a parent, a child will have a very difficult time growing up. There are essential things that a child has to be provided with. Those needs, I classified them into three important categories: Love Love is absolutely necessary in a good parent-kid relationship. It helps form stronger and better relationships. Things that parents do out of love will make kids appreciate them more. A lot of times discipline lessons, though sometimes harsh, are included in the â€Å"love package†. Kids may not appreciate this right away, but in the long run they will realize their mistake and they will be thankful for those few slaps across the butt or the face. Most of the time a little discipline is all you need to make sure that kids stay on the right road in life. Support Kids need support in order to survive in the â€Å"real world†. Parents are the only ones that can give them support in the arising of their lives. Kids will need emotional support to face some of the problems earlier in their life, because of sheer lack of experience. Not knowing how to solve some of the life’s problems would only help them get hurt. That’s when the parents play the key role in their life. Parents can talk one-on-one with their children, with patience and understanding. This is very important. When a child needs advice, or needs to open up, it is very important for parents to be wise and understanding. Criticism and getting mad will never bring closeness between a parent and a child. Another example of support is financial. Financial support is something not all parents can give, but if they can do it, then it would really help the kid. When I say financial support I do not mean giving them spending money any time they ask for it. What I mean is more like money for school activities and funds for later  education in their life. This will give them many opportunities as they go through life. It is up to the children to take advantage of those opportunities. Sacrifice Good parents sacrifice many things in order to provide for their kids. Sometimes they will miss an important social event just so that they could stay home and help their kids with the homework or they would get off early from work, despite the managers warning, so that they would be at their kid’s game and cheer them on. Some people would call this sacrifice, but I say they are wrong. It is a good investment in a relationship. Kids will grow up appreciating their parents. I could not imagine a parent-kid relationship without love, in my opinion it would not be a relationship. Kids without support would be like young plants without a pole for support, they would just fall over and dry out. Sacrifice from the parent’s side helps kids realize that there will always be someone at their side when they need them. In conclusion I think that these three categories are a must for a parent.

Culture as a Determinant of Motivation Essay

Why is the study of Different Theories of Motivation important to managers? The World has changed at a very fast pace and will continue to do so. The view point that many prominent researchers had on motivation has also evolved with changing times. There has been a phenomenal change in the way organizations and individuals function in the twenty first century if we made a comparison with how organizations functioned back in the day. There is a significantly greater focus today on employee satisfaction, work life balance, cross cultural values, virtual teams and formal performance management processes to name a few. Globalization is one the key factors which has brought a prominent change in many organizational practices in the twenty first century. Hershey and Blanchard (1977) mentioned that â€Å"motives can be defined as needs, wants, drives or impulses within the individual which are directed towards goals which may be conscious or sub conscious†. Motivation has been defined by Robbins, Decenzo and Coulter (2011) as â€Å"motivation is the process by which a person’s efforts are energized, directed, and sustained towards attaining a goal â€Å" In this paper we will define motivation as the force which helps an individual focus on his immediate and long term goals and helps him run the extra mile. Also in this essay we will be focusing on the impact of culture on organizational behavior and the reasons why managers need to be aware of various motivational theories so that they are well equipped to handle this impact of culture change. Motivation is a very important tool that is not effectively utilized by managers. Motivation if used effectively can significantly improve the performance of teams and employees. It was thought earlier that motivation could be directed only by external factors, but it is now understood that every employee has his own set of motivators which if addressed correctly can significantly improve a manager and his team’s performance. It is the manager’s responsibility to correctly identify these motivating factors and take all steps possible to address them. But this is easier said than done. As observed in today’s environment there are many issues which create a hindrance for managers to motivate their respective teams. In most organizations because of the growing impetus of globalization and the fact that individuals from different cultures, ethnic backgrounds come on the same platform and work together, it is becoming increasingly difficult for managers to be on top o f these growing trends and continue to motivate their respective teams. It is very important for managers to understand how important the concept of culture plays in the way an employee thinks and behaves. Only when a manager is aware of the subtle changes in an individual’s behavior because of their cultural background, can he actually make a concentrated effort to analyze and evaluate methods to motivate that particular individual. Geert Hofstede’s (1980) theory of cultural dimensions describes how a particular society’s culture influences the behavior and values of individuals using a structure derived from factor analysis. This theory proposed four concepts on the basis of which cultural values could be evaluated; Individualism- collectivism, power distance, uncertainty avoidance, power distance and masculinity- feminity. As per Sledge, Miles and Coppage (2008) power distance is â€Å"the degree to which control and influence are distributed unequally in society†. In countries with high power distance it would not be recommended to give employees a lot of freedom with respect to their work. The employees would be more comfortable when they are abiding by a strict protocol and set guidelines and procedures whereas in countries with low power distance decentralization of power would be recommended where employees can be empowered and inspired to come up with creative ideas in their work. Countries like Venezuela and Malaysia are examples of nations which show High Power distance whereas Denmark and Great Britain are nations which show very low power distance. Sledge, Miles and Coppage (2008) defined the concept of individualism versus collectivism as â€Å"I and Me versus We and Us’†. Cultures where the beliefs are that one is responsible for his own decisions and the general tendency is to take care of only oneself and his own family are individualistic cultures. Collective cultures are those where people rely more heavily on groups and the general tendency is to take care of each other. Individualism is common in USA, Canada and mostly in the West whereas collectivism is more common in Pakistan, India and Brazil. In collective cultures promotions and appraisals are generally done on the basis of seniority, age and loyalty whereas in individualistic cultures appraisals are done only on the basis of merit. In countries where the culture is individualistic strong individual recognition and rewards would be very strong motivators. Sledge, Miles and Coppage (2008) expounded that uncertainty avoidance was â€Å"the degree of risk aversion†. Individuals from Countries with high uncertainty avoidance are generally very wary of ambiguous situations and they create beliefs and situations to increase their sense of security. They have very strong belief in experts and they generally arrive at decisions only with consensus of their entire group. Denmark and Great Britain are examples of low uncertainty avoidance cultures whereas Germany, Japan and Spain are examples of High Uncertainty avoidance countries. Sledge, Miles, and Coppage (2008) elucidated on masculinity versus femininity as â€Å"the desire for material possessions and recognition versus the desire for relationships and family† In masculine societies monetary rewards would make very good motivators whereas in predominantly feminine societies Flexible working hours or more time away from work for family would be very strong motivators. A feminine society is more concerned with family and personal relationships as against masculine societies where jobs are more or less gender based. Examples of such masculine cultures are China, Japan, Philippines, India, Bangladesh whereas examples of more feminine cultures are Thailand, Korea, Vietnam and Indonesia. Some researchers like William Ouchi (Theory Z) and Peters & Waterman(Excellence theory) developed theories on the difference between management practices between Japanese and American business corporations . They firmly believed that most American and Japanese corporations functioned similar to the McGregor’s Theory X & Theory Y where the American companies firmly believed that workers are generally unwilling to work and can be motivated only with economic benefits whereas the Japanese corporations were of the belief that the workers can be motivated by a sense of duty and loyalty. The major difference in the functioning of these organizations was also the fact the managers from the west which are predominantly individualistic cultures could not generally think about the bigger picture and this probably showed in the treatment of their employees. Hence the intrinsic factors of most employees were not catered to. Companies from the East like Japan which is a collective culture showed that managers used to generally behave with their workers like they were a part of a collective unit and this made the employees think about the companies as an extension to their individual self. This made them believe that money and economic benefits were not primary motivators. Such employees were motivated with other factors like by knowledge sharing, improving their self esteem, self respect, achievement, recognition and opportunities for more challenging work. Organizations need to pay utmost attention to the cultural and ethnic sentiments of their employees. Let’s say for instance Multinational Companies who have their setup in India also have to take many factors into consideration like the fact that every state in India has some festivals which have a very strong regional and cultural flavor. Organizations have to keep in mind that even within Cultures there are many sub cultures and the sentiments of the employees within these sub cultures also need to be taken care of. Like for instance in India in the state of Maharashtra the festival of Ganesh Chaturthi is of very high cultural and emotional significance whereas in the state of Punjab Baisakhi as a festival is of very high importance. Organizations need to take these aspects also into consideration and keep a correct balance when they are deciding holidays for the employees in a particular culture or sub culture. If the management does not pay attention to the sentiments of their employees, this will send the wrong signals to their employees and they will be unable to identify themselves with the ideals of the company. In such situations motivating employees would become very difficult. Having seen the impact of culture on the behavior of employees and individuals it would be very advantageous for managers to understand the underlying and basic crux of motivation theories. These theories when used in the right context with employees will help motivate them and improve their performance. Herzberg’s Two Factor Theory of Motivation (1968) emphasizes on core job factors and distinguishes them into two categories Hygiene Factors and Motivational Factors. Herzberg further added that the Hygiene Factors like Pay, Company Policies, Fringe Benefits, Physical working conditions, Status, Interpersonal Relations, and Job Security were only factors that were extrinsic to the work environment and on ly prevented dissatisfaction. These factors never motivated individuals but only prevented the individuals from getting dissatisfied which might further lead to de-motivation. He further added that the motivational factors were intrinsic to an individual and were inherent in work. The motivational factors like recognition, Growth Opportunities, Responsibility, Leadership Quotient, and Meaningfulness of work were what were instrumental in creating satisfaction in an employee and motivating him. What is interesting to know is that in different cultures the motivators and hygiene factors are slightly different. In collective cultures sense of fulfillment and working towards company goal is considered far more important that individual pay and remuneration like in western cultures. Managers need to strike the right balance with employees to properly inspire them to perform better. In order to be able to do this they need to have sufficient background knowledge of the culture quotient of an employee along with certain theories of motivation which might be applicable to those employees. In recent times of financial crisis it has become even more important for managers to understand the key factors which can motivate their employees. Organizations in recent times have become hard pressed to offer economic benefits and rewards to their employees. In such situations it would a great advantage to managers if they have sufficient knowledge of motivation theories like the Equity theory of Motivation which states that every individual has an ingrained instinct to continuously evaluate what is it that he is gaining from the company with respect to what he investing in the company. Individuals also continuously compare themselves with their peers and colleagues. Such theories will help manages keep a right balance and ensure that certain factors which can give impetus to an employee’s dissatisfaction are sufficiently curtailed. They will then start focusing on improving an employee’s soft skills like interpersonal communication, instilling a sense of duty and loyalty towards the organization, making the employees strive for self improvement. Recognition and praise for good work will also be used more effectively used to motivate employees. The uses of motivation theories have become even more important as in most organizations virtual teams have become the order of the day. Employees work with their associates and colleagues whom they have never even met. It has become even more instrumental for managers to instill a sense of collectivism in their teams so that individuals working in a group can transform into a team in an actual sense. As per the survey done by Mckinsey(2010) it was found that most employees in organizations feel de motivated when they are unable to idolize themselves with the leadership of the company. It was also found that the many employees in the organization would feel even more motivated if they were offered a few words of praise from their boss. Like for instance if a manager appreciates the efforts of an employee who is a part of his virtual team whose first language is not English, this will really do wonders for that specific employee. All the small bits when put together make a collage. The study of motivation theories has now become of paramount importance to managers as they really need to understand that small bit which will motivate their team and their associates to do better than they actually can. This is what will separate a manager from a leader and will elevate the performance of a group of people to a team. Bibliography References * Hofstede, G. (1980). Motivation, Leadership, and Organization: Do American Theories Apply Abroad? Organizational Dynamics, 9(1), 42-63 * Hersey P, Kenneth Blanchard (1977). Management of Organisational Behaviour. Englewood Cliffs: Prentice Hall * Sledge, S., Miles, A. K., & Coppage, S. (2008). What role does culture play? A look at motivation and job satisfaction among hotel workers in Brazil. International Journal Of Human Resource Management, 19(9), 1667-1682. doi:10.1080/09585190802295157 * Blackwell RJ, Miniard PW, Enrgel JF (2007). Consumer Behaviour, 9thed., Thomson Press, London. * Decenzo DA (2001). Fundamentals of Management: Essentials Concepts and Application. Prentice Hall, New Jersey. * Deresky H (2007). International Management: Managing Across Borders and Cultures (6th Edition). New Jersey; Prentice Hall * Koenigs, R. (1982). An Interview with Dr. William Ouchi. Training & Development Journal, 36(3), 38 * Herzberg F (1968). ‘One more time: how do you motivate e mployee?’ Havard Business Review, Jan-Feb, 53-64 * Hofstede G (1991) Cultures and Organizations: Software of the mind.McGraw Hill. * Hofstede G (1980). Culture’s Consequences: International Differences in Work-Relate Values. Newbury Park CA: Sage. * Dewhurst, M., Guthridge, M., & Mohr, E. (2010). Motivating people: Getting beyond money. Mckinsey Quarterly, (1), 12-15

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